Putting the human at the centre
My M.Sc. in Human-Computer Interaction gives me a scientifically grounded foundation for user-centred optimisations combined with practical analytics experience.
🎓 Academic background: Deep knowledge of cognitive psychology, usability methods and user-centred design – applied directly in practice.
What I deliver
UX audits & heuristic evaluationsSystematic review based on established usability heuristics with prioritised recommendations.
Heatmap & session recording analysisEvaluation of click, scroll and movement heatmaps to understand user behaviour.
Conversion rate optimisation (CRO)Data-driven identification of conversion obstacles and concrete optimisation measures.
A/B testing conception & evaluationHypothesis-driven tests with statistically correct evaluation.
Tools & technologies
HotjarMicrosoft ClarityVWOGA4 ExplorationsFigmaNielsen Heuristics