My job as

Web Analyst & Analytics Expert

💼 Main job📊 Web Analytics📍 Coburg & remote

What I do every day

Since November 2025 I've been working as Web Analyst at HUK-COBURG – one of Germany's largest motor insurers, headquartered in Coburg. Focus: web analysis with Adobe Analytics.

After more than three years as Data Analytics & Tracking Expert at eology GmbH, I made the move in-house. At HUK-COBURG I analyse digital user behaviour on one of Germany's most-visited insurance websites.

🏢 HUK-COBURG: With over 13 million customers, one of Germany's largest insurance groups. I work at the intersection of data, technology and business – with Adobe Analytics as the central analysis tool.

My main focus areas

Web analysis with Adobe AnalyticsImplementation, configuration and evaluation for valid, data-driven decisions.
Tag managementMaintaining and developing the tag management setup for a large corporation.
Data-driven optimisationIdentifying optimisation potential and deriving data-backed recommendations.

My background – eology GmbH (2022–2025)

Previously Data Analytics & Tracking Expert at eology GmbH in Volkach – a leading SEO agency in the DACH region. Tracking setups, analytics dashboards and trainee mentoring.

GA4GTMLooker StudioConsent ManagementTrainee mentoring

Freelance work

Alongside HUK-COBURG I work freelance, supporting companies with analytics and tracking projects.

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