Clean tracking is the foundation
Without valid data, all decisions are gut feeling. I implement reliable tracking solutions that give you a dependable data foundation.
💡 My approach: With a structured concept, cleanly implemented tags and regular quality assurance, you get data you can truly trust.
What I deliver
Google Tag Manager setup & configurationBuilding or optimising your GTM container – structured, clear and easy to maintain.
Event tracking (clicks, forms, scroll depth, videos)Individual events measuring exactly what's relevant to your business.
E-commerce tracking (GA4 Enhanced E-Commerce)Complete tracking with product impressions, add-to-cart, checkout funnel and transactions.
Server-side trackingMaximum data quality despite browser restrictions and ad blockers.
Tracking audits & quality assuranceSystematic review of your existing setup for errors, duplicates and missing events.
Tools & technologies
Google Tag ManagerGA4Google TagMeta PixelLinkedIn Insight TagGTM Preview & DebugChrome DevTools