From A-levels in business administration through E-Commerce studies to a Master's in Human-Computer Interaction in Salzburg – followed by agency roles and now Web Analyst at one of Germany's largest insurance groups.
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since November 2025 · current
Web Analyst
HUK-COBURG · Coburg
Web analysis with Adobe Analytics – implementation, evaluation and data-driven optimisation of the digital presence.
Adobe AnalyticsTag Management
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September 2022 – October 2025
Data Analytics & Tracking Expert
eology GmbH · Volkach
Web analytics, UX and online marketing at a leading SEO agency. Also mentoring trainees in the analytics field.
GA4GTMLooker Studio
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September 2021 – August 2022
Data Insights Consultant
getontop GmbH · Thalgau near Salzburg, Austria
Web analytics, UX and online marketing at an Austrian online marketing agency.
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December 2020 – August 2021
Working student
getontop GmbH · Thalgau near Salzburg, Austria
Web analytics, conversion optimisation and online marketing alongside the Master's programme.
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October 2018 – April 2020
Working student
Wagner Sicherheitstechnik GmbH · Gerbrunn
Online shop maintenance, editorial planning, blog posts and newsletters for end customers.
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September 2017 – January 2018
Intern
Mercedes-Benz Accessories GmbH · Stuttgart
Email campaigns, newsletters, online shop maintenance and evaluation of optimisation potential.
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freelance · since 2021
Self-employed (Freelancer)
Digital Analytics & Web Tracking · Germany-wide
Tracking, consent management, analytics audits and website creation for SMEs.
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WS 2019/20 – WS 2021/22
M.Sc. Human-Computer Interaction
University of Salzburg & FH Salzburg · Austria
English-language joint Master's. Focus: usability engineering, user research, prototyping and user-centred design.
Computer science courses as bridge between Bachelor's and Master's.
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WS 2015/16 – WS 2018/19
B.Sc. E-Commerce (Grade 2.6 | Thesis 1.8)
FHWS – University of Applied Sciences Würzburg-Schweinfurt
Focus: online marketing, usability, conversion optimisation and web development. Thesis: "Opportunities and potential of Smart TV for online marketing".
E-CommerceOnline MarketingUsability
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WS 2013/14 – SS 2015
Business Informatics (course change)
FHWS Würzburg-Schweinfurt
Started in Business Informatics, switched to E-Commerce after working student experience.
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2011 – 2013
Fachhochschulreife (University of Applied Sciences Entrance Qualification)